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Does Amazon Price Match Target?

Last updated: November 6, 2025


Flat illustration of two shopping carts — one representing Amazon and one Target — with a dollar sign and arrow between them, symbolizing a price comparison between the two stores.

TL;DR


Short answer: No — Amazon will not price match Target. Amazon states, “we don’t offer price matching,” because it already “compares [its] prices with competitors,” which removes the need for manual matches (source).

Also changed in 2025: As of July 28, 2025, Target ended competitor price matching — including Amazon — and now only matches its own Target.com and in‑store prices within 14 days (Forbes, Axios, Business Insider, Target Help).

Practical path to savings: If Target is cheaper and you’ve already bought on Amazon, you can ask for a courtesy credit (not guaranteed), or simply return and reorder if you’re within Amazon’s return window. Our step‑by‑step scripts and options are below.



Does Amazon price match Target?


In a word: no. Amazon does not offer cross‑retailer price matching with Target or any other competitor. Amazon’s own customer service page says, “We don’t offer price matching because we constantly compare our prices with competitors to ensure they’re as low or lower.” See Amazon’s policy here: Price Matching — Amazon Customer Service.

“We don’t offer price matching because we constantly compare our prices with competitors to ensure they’re as low or lower.” — Amazon Customer Service

That may sound disappointing when you spot a cheaper Target price. But it tells you how Amazon thinks: rather than negotiate on a per‑item basis, Amazon runs dynamic pricing around the clock. If a price drops on Amazon after your purchase, there’s still no formal “match” — but there are three avenues that can still work in your favor:

  1. Courtesy credit (case‑by‑case): You can politely ask Amazon chat for a one‑time credit. It’s discretionary, never guaranteed, but it does happen — especially for small differences and loyal accounts. We include proven scripts below.

  2. Return & reorder: If you’re within your return window and the Amazon price has fallen, returning and repurchasing is the cleanest path. Check the exact return window inside Your Orders on Amazon.

  3. Pre‑order exception: For qualifying pre‑orders, Amazon’s Pre‑Order Price Guarantee ensures you pay the lowest price offered between order and release date. See Amazon’s policy.


Didn’t Target use to match Amazon?


Flat horizontal illustration showing Amazon and Target shopping bags with a dollar sign and delivery truck between them, symbolizing price comparison and refund options after purchase

Yes — historically, Target’s “Price Match Guarantee” included select online competitors like Amazon. However, that changed in 2025. Target ended competitor price matching effective July 28, 2025, and now only matches prices between Target.com, the Target app, Target stores, and Target Plus items (with standard exclusions).

“Beginning July 28, Target will no longer match prices to identical products sold by Amazon or Walmart within a 14‑day window after purchase.” — Forbes
“Starting Monday, July 28, 2025, Target will discontinue its long‑standing competitor price‑match policy… previously allowing customers to match prices from rivals such as Walmart and Amazon.” — Axios
“Target will discontinue its policy of matching competitors’ prices… Moving forward, Target will only match its own prices, allowing customers to request a price adjustment within 14 days if the item’s price drops.” — Business Insider

For current wording and exclusions, see Target Help: Price Match Guarantee, which now emphasizes Target‑to‑Target adjustments (Target.com, the app, and local stores) rather than competitor matches.


So… how do I still get the lower Target price if I already ordered on Amazon?


With Amazon declining to match Target — and Target no longer matching Amazon — your options come down to strategy and timing. Here’s what works in 2025:

Option A: Ask Amazon for a one‑time courtesy credit

When you approach Amazon support, your goal is to keep the ask reasonable and polite. You’re not entitled to a match, but you can request a small goodwill adjustment citing your order number and the lower Target price you found. Be ready with the Target product link and a timestamped screenshot for your own notes. (Amazon won’t accept screenshots as proof, but the link lets agents verify.)

Script starter: “Hi there! I ordered [item] (Order #XXXXXXXXX) yesterday. I noticed Target has the identical item for $12.34 less today. I know Amazon doesn’t have a formal price‑match policy, but would it be possible to receive a small courtesy credit on this order?”

Note: Courtesy credits are discretionary. Some agents will quickly say no; others will offer a token credit, especially when the difference is modest and the item is sold and shipped by Amazon.

Option B: Return & reorder

If Amazon’s own price has dropped, or if you’d rather buy at Target, returning your Amazon order and repurchasing can be fastest. Check the return eligibility date in Your Orders; holiday windows are often extended. Be mindful of return shipping costs and whether the item is marked Free Returns. For grocery and bulky items, returns can be tricky — calculate the total savings after fees and hassle.

Option C: Wait for Amazon to react (dynamic pricing)

Amazon’s dynamic pricing sometimes catches up to Target. If the Target price looks like part of a wider market move, give it a day. You can also tap Amazon’s “Tell us about a lower price” link on the product page — it’s just feedback, not a guarantee, but it feeds Amazon’s pricing systems.


Important nuances when comparing Target vs. Amazon prices


1) Sold & shipped by Amazon vs. marketplace sellers

Amazon is far more likely to consider a gesture if the item is sold and shipped by Amazon. Third‑party marketplace sellers set their own prices and policies, which limits what support agents can do on your order.

2) “Identical item” really means identical

Even when you’re only asking for a courtesy credit, make sure the Target listing is a 1:1 match — same brand, model number, color, size/pack count, and seller. Any mismatch makes the request much easier to decline.

3) Coupons, bundles, and gift card promos

Target runs bundle deals and gift card offers (e.g., “Buy 2, Get $10 GiftCard”). Amazon rarely mirrors these exactly. Support agents typically won’t consider the gift card value in a courtesy match. Compare the net out‑the‑door price based on what you actually need.

4) Holiday timing (Black Friday, Cyber Monday)

Prices move fast during peak sales. If you bought early, monitor your order for price changes. See our seasonal guide: Does Amazon Price Match Black Friday? — Holiday Deals Explained.


Step‑by‑step: Ask Amazon support (chat) for a small adjustment


  1. Open Your Orders and copy your order number.

  2. Open the Amazon Customer Service portal and choose Something else → I need more help to start a chat.

  3. Paste a short, friendly message (see script above) and include the Target product URL.

  4. If the difference is large, consider asking for a partial credit (e.g., $5–$10) — small asks have a better hit rate.

  5. If declined, thank the agent. You can try Return & reorder if it makes financial sense.

Amazon’s policy page confirms there’s no formal price matching (source), so treat this like a goodwill request rather than a demand.


FAQ: “Amazon price match Target” — quick answers


Does Amazon price match Target?

No. Amazon explicitly says it doesn’t offer price matching with competitors like Target. (Amazon Customer Service)

Does Target price match Amazon?

No — not anymore. Effective July 28, 2025, Target ended competitor price matching and now only matches its own prices within 14 days. (Forbes, Axios, Business Insider)

What about Amazon’s “30‑day price match” myth?

There’s no 30‑day across‑the‑board match. For pre‑orders only, Amazon guarantees you’ll pay the lowest price between order and release date. (Pre‑Order Price Guarantee)

Can I use a Target screenshot as proof with Amazon chat?

It helps you communicate, but support will verify using live links. Target also states screenshots aren’t acceptable for their own price adjustments. (Target Help)

Will Amazon match Target gift card promos or bundles?

Very unlikely. Courtesy credits (when offered) usually consider only the item price, not bundled gift cards or multi‑buy promos.

Is “sold by Amazon” required?

No policy exists either way since there’s no formal match, but in practice, goodwill credits are more likely on items sold and shipped by Amazon.


Why this page matters now


For years, shoppers leaned on Target’s competitor matches to force price parity with Amazon. That era ended in July 2025. Today, the easiest savings come from:

  • Timing your Amazon purchases around sales and price patterns.

  • Politely requesting small courtesy credits on recent orders when there’s a compelling case.

  • Returning and reordering within your eligibility window when the math works.

If you want help with the chat and follow‑ups, see our scripts page: How to Ask Amazon for a Price Match (Scripts & Chat Steps). If the price dropped after your Amazon purchase, read: Amazon Price Match After Purchase — If the Price Drops.


Pro tips: a shopper’s playbook for “Amazon price match Target” moments


Anchor your ask to convenience, not policy

Agents know the policy; repeating it back won’t help. Your leverage is convenience: it’s easier for Amazon to keep you happy than to process a return. Phrases like “I’d rather not return this if we could find a small solution” often land better than “Match Target’s price.”

Keep the delta modest

If Target is $2–$10 cheaper, you’re in a realistic range for a goodwill adjustment on everyday items. Big gaps (especially on clearance or closeout items) are almost always declined — and often signal the products aren’t truly identical.

Mind the seller

“Sold by Amazon” matters. If your order was sold by a third‑party merchant, you may need to contact that seller directly, and they’ll likely point you to the return process. Amazon support has limited authority over marketplace seller pricing.

Use time to your advantage

Prices evolve. What’s true at 9am may change at 3pm. If it’s not urgent, give Amazon’s pricing engine a little time to react. Set a reminder to re‑check the listing later in the day before you decide to return and reorder.

Holiday windows: don’t wait too long

During peak seasons, return windows are often extended — but delivery cutoffs and sell‑outs happen fast. If you plan to return and reorder, start the return before stock tightens to avoid missing out entirely.


Checklist: make your case stronger


  • Confirm the item is identical on both sites (model, color, size, pack count, UPC where available).

  • Check that Amazon’s listing is sold and shipped by Amazon (not a marketplace seller).

  • Open the Target product link in a fresh browser window to ensure the price is current and in stock for your ZIP code.

  • Copy your Amazon order number and product link before you open chat.

  • Keep your ask small and polite; frame it as avoiding a return.


Common mistakes to avoid


  • Comparing different pack sizes or model generations — the agent will spot it instantly.

  • Using coupon‑stacked Target prices as the “competitor price” — Amazon support won’t treat coupons or gift cards as part of the base price.

  • Quoting a pickup‑only or limited‑time Target price as if it were everyday pricing — context matters.

  • Demanding a match “because I’m Prime” — membership benefits don’t override the pricing policy.


Sample chat script (copy/paste)


You: Hi! I ordered the Anker 20W USB‑C Charger (Order #114‑1234567‑1234567) yesterday. I noticed Target now has the identical model for $14.99. I know Amazon doesn’t price‑match competitors — totally understood — but I was hoping to avoid a return. Would a small courtesy credit be possible?

Agent: Thanks for the details. While we don’t have a price‑match policy, let me check options on this order.

You: Thank you! Here’s the Target link for verification: [paste link]. If it’s easier, I can return and reorder — just thought I’d ask first.


Policy comparison at a glance (2025)


Amazon: No competitor price matching. Limited exceptions for pre‑orders. Courtesy credits are discretionary.

Target: As of July 28, 2025, no competitor matches. Adjustments only between Target.com, the app, Target stores, and eligible Target Plus items, typically within 14 days. See Target Help and the 2025 news coverage (Forbes, Axios, Business Insider).


Edge cases


Groceries & perishables

For low‑margin grocery items, Amazon rarely entertains courtesy credits. If the Target price is meaningfully better and pickup is convenient, it may be simpler to buy there.

Open‑box, refurbished, clearance

Target clearance and refurbished listings aren’t comparable to new‑condition items on Amazon. Agents will decline these comparisons outright.

Digital goods and subscriptions

Apps, eBooks, gift cards, and subscription plans follow separate rules. Don’t expect any pricing concessions here — and returns are often impossible once redeemed.

Large/heavy items

For bulky goods (furniture, large electronics), the hassle and cost of returns go up. Factor that into your plan: even a small courtesy credit can beat the friction of re‑boxing and freight pickup.


When to escalate


If your first chat is a hard “no,” you can try again later or ask (politely) whether a supervisor might have any flexibility. Keep it respectful and brief. If you’ve already initiated a return, escalation rarely helps — your cleanest path is to follow through and reorder at the better price.


Sources & quotes



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