Does Amazon Price Match Black Friday? — Holiday Deals Explained
- Jenny
- Nov 6
- 5 min read
Last updated: November 06, 2025
TL;DR
Amazon does not offer price matching—including during Black Friday (Amazon Customer Service).
Pre‑order Price Guarantee applies only to not‑yet‑released items that display the offer on the product page (details).
Lightning Deals / limited‑time promos are time‑boxed and quantity‑limited; they aren’t matchable (terms).
Your best move if the price drops: return & repurchase within the extended holiday return window (holiday returns) or politely ask for a one‑time courtesy credit (not guaranteed).
Shortcut: Task Monkey can monitor orders and draft your chat to request credits or streamline returns.
Looking for the full 2025 policy and scripts? See our Amazon Price Match Guide — 2025 Policy & How It Really Works
Does Amazon price match Black Friday deals?
Short answer: No. Amazon doesn’t run a Black Friday price‑match program and it doesn’t match competitor prices at any time. During the holidays, the platform relies on dynamic pricing, timed deals, and an extended return window rather than a formal price‑match promise.
What counts as “Black Friday pricing” on Amazon?
On Amazon, “Black Friday” is less a single day and more a rolling calendar of promotions throughout November. You’ll encounter:
Deal of the Day — 24‑hour, limited‑quantity drops.
Lightning Deals — short, strictly time‑boxed offers that vanish once the clock or inventory runs out.
Coupon and Subscribe & Save offers — stackable, but still time‑limited.
These promotions are designed to be ephemeral. Once a deal ends, Amazon doesn’t retroactively apply it to past orders (Lightning Deal rules).
What Amazon does and doesn’t do
Scenario | What Amazon Does | What Amazon Doesn’t Do |
Competitor advertises a lower Black Friday price | Lets you report the price via “Tell us about a lower price.” | Doesn’t match the competitor price for your order. |
The same item drops in price on Amazon later | Allows returns within the holiday window; you can repurchase at the lower price. | Doesn’t offer a universal post‑purchase price adjustment. |
Lightning Deal ends or sells out | Occasionally resurfaces the deal; otherwise, it’s gone. | Doesn’t back‑apply Lightning Deal pricing to previous orders. |
Pre‑ordered item gets cheaper before release | Applies Pre‑order Price Guarantee if the product page shows the offer. | Doesn’t apply the guarantee to items that weren’t explicitly eligible. |
How to still save if the price drops after you buy
1) Use the extended holiday returns window
Most items bought between November 1 and December 31 are returnable until January 31 of the following year (Apple devices often have an earlier deadline). That gives you time to return and repurchase at the lower price if a deeper Black Friday or Cyber Monday discount appears.
2) Check if your order qualifies for the Pre‑order Price Guarantee
Only not‑yet‑released items that explicitly show the Pre‑order Price Guarantee on their detail page qualify. If the price drops before release day, Amazon automatically adjusts to the lowest price during that window.
3) Politely ask for a one‑time courtesy credit
There’s no formal post‑purchase price adjustment, but some shoppers report success with a friendly, concise chat. Keep expectations realistic—credits are discretionary and not promised.
4) Report a lower price
On some product pages, you’ll see a “Tell us about a lower price” link. Submitting it doesn’t trigger a refund, but it can influence future pricing (how to report).
Quick checklist before you contact support
Confirm who sold and shipped the item (Amazon Retail vs. third‑party).
Verify the exact model/UPC and current live price on Amazon.
Screenshot the lower price with date/time if you’re referencing a recent drop.
Stay within the holiday return window if you plan to return & repurchase.
Reference your order number and keep your ask simple (one sentence).
Polite scripts you can adapt
For complete chat scripts, see our companion guide: How to Ask Amazon for a Price Match (Scripts & Chat Steps). Here’s a short version for Black Friday:
Hi there! I purchased [item name] on [date] (Order [#]). I noticed the price has dropped to [$X] during your Black Friday promotion. I’m within the return window—could you offer a one‑time courtesy credit so I don’t have to return and repurchase?
Edge cases & common myths
“Amazon will match a retailer like Best Buy during Black Friday.”
No—Amazon does not match competitor ads. Many retailers that do offer price matching exclude special‑event pricing like Black Friday anyway.
“Amazon always matches its own historical price.”
No. Amazon’s prices move with inventory and demand; there’s no built‑in “price protection” for past orders.
“Lightning Deals can be applied after the fact.”
Lightning Deals are time‑ and quantity‑bound. Once they end, there’s no retroactive application for previous orders.
Automate the boring part
Task Monkey can monitor your Amazon orders during the extended return window, alert you to price drops, and help draft/support your chat with Amazon so you can request a courtesy credit—or streamline a return & repurchase—without spending your evening in support queues.
Related articles in this topic
Page | What it covers |
Start here for the big picture and answers to “does Amazon price match?” | |
What Amazon officially says vs. common misconceptions. | |
Copy‑paste chat scripts and a step‑by‑step workflow. | |
Return & repurchase, courtesy credits, and realistic expectations. | |
How Amazon handles another major sales event (and why it’s similar to Black Friday). |
FAQ
Does Amazon price match on Black Friday?
No. There’s no competitor price matching on Amazon, even during Black Friday. Use the extended return window or ask for a one‑time courtesy credit instead.
Will Amazon adjust my price if it drops after purchase?
There’s no universal post‑purchase price adjustment. If you’re within the extended returns window, the practical route is to return & repurchase.
Do pre‑orders get price protection on Black Friday?
Yes—if the product page shows Amazon’s Pre‑order Price Guarantee. It applies between order and release date only.
Are Lightning Deals price‑matchable?
No. Lightning Deals are time‑boxed and quantity‑limited promotions.
Expert review
Reviewed by the Task Monkey Editorial Team. We specialize in post‑purchase savings on Amazon (price drops, courtesy credits, and return workflows) and keep this page refreshed during the holiday season.
